Field notes
What we learn on the phones, written down.
How to grow an aesthetic practice, written by the people making the calls. No top-ten lists, no trend pieces. Only what we can prove from our own work.
Latest
A new piece roughly every two weeks
Referrals
Why an HR department is your best referral source in town
Referred patients are worth more and stay longer, and nobody in aesthetics has a person working on them. What a call with HR actually sounds like.
In production
Speed to lead
The five-minute window your front desk keeps missing
What happens to someone between filling out your form and getting a call back. Measured across our own campaigns, hour by hour.
In production
Database
The patients you already paid for
Overdue tox patients, consults that never booked, people who came once. How to work out what your old patient list is worth before you spend another dollar on ads.
In production
Rather skip the reading?
We will map the companies around your practice and show you the list on a 20-minute call. That is the whole pitch.