Field notes
What we learn on the phones, written down.
Growth strategy for aesthetic practices, from a team that makes the calls. No listicles, no trend roundups — only what we can prove from our own campaigns.
Latest
New field note roughly every two weeks
Referrals
Why an HR department is your best referral source in town
Referred patients are more profitable and markedly more loyal — and nobody in aesthetics is staffing the channel. What a perk conversation actually sounds like.
In production
Speed to lead
The five-minute window your front desk keeps missing
What happens to a social lead between the form fill and the first call back — measured across our own campaigns, hour by hour.
In production
Database
The patients you already paid for
Lapsed tox, unconverted consults, one-and-done fillers. How to size the revenue sitting in a dormant file before you spend another dollar on ads.
In production
Rather skip the reading?
We’ll map the employers around your practice and show you the list on a 20-minute call. That is the whole pitch.