Medical Targets
Social lead follow-up

Nobody is answering the leads you paid for.

Medical Targets works your Instagram and TikTok inbox as a sales function, live 8am Eastern to 10pm Pacific, Monday through Friday.

Test My Inbox → Learn More →
“Someone who just watched a lip filler Reel at 9pm is in-market for about an hour.”
Engagement peaks nights and weekends. Staffing doesn’t.
It’s worse than you think

DM your own account at 8pm on a Tuesday.

Then send a second message no automation could answer — “I had filler two years ago and I think it migrated.” Time the human response.

Someone who just watched a lip filler Reel at 9pm is in-market for about an hour. A reply on Monday morning reaches a different person who has already made a different decision.

This isn’t a competence problem. It’s structural. Engagement peaks nights and weekends; staffing doesn’t. Your front desk handles DMs between clients, with no follow-up past the first reply and no compensation tied to booking anything. And the best closer in the building is the most expensive and least available person in it.

Where the leads actually go
01
Keyword automation catches the easy ones and drops everything else
02
Story replies and comments on old posts route to an inbox nobody watches
03
One reply is not a follow-up. Almost nobody in this category sends a second touch, let alone a tenth
04
Nothing gets qualified, so consult slots fill with people who were never going to buy — and an injector hour is worth hundreds to over a thousand dollars
24 hrs

Instagram gives a business 24 hours to reply to a DM before the platform starts rejecting the message. A Saturday-night inquiry left until Monday hasn’t just gone cold — the door is technically shut.

There is a solution

Answering a stranger’s DM at 9pm on a Saturday is a staffing problem.

We spread the cost across a portfolio, so one location doesn’t carry a weekend headcount.

A named rep owns your inbox. Every DM, comment, Story reply and lead form gets a human response, then a 10–14 day cadence across DM, SMS, email and phone until she books or opts out. We qualify before we book, because a consult slot filled by someone who was never going to buy is a real loss, not a neutral one.

Every clinical question — candidacy, safety, aftercare — escalates to your staff in writing. Every time. We don’t give medical advice and we don’t pretend to.

We never ask for your password.

Your Instagram links to your Meta Business Portfolio, you add us as a partner, and you grant messages-and-insights permission only. Not ads. Not content publishing. You revoke it in two clicks, any time, without calling us.

Book a 20-minute call →
What it could mean

More patients from the ad spend you have already committed.

You’re buying the difference between a lead that gets answered and one that doesn’t. Your agency’s job is to create demand, and it’s doing it. What happens to a lead after it arrives is a different job, with a different skill, done by a different kind of person.

Your front desk
An in-house SDR
Us
Coverage
Business hours, between patients
Business hours
8am ET – 10pm PT, weekdays
Follow-up
One touch
Varies by person
10–14 day cadence, every lead
Qualification before booking
No
Sometimes
Always
Cost
“Free” — it competes with patient care
~$5,000–6,500/mo loaded
$3,000/mo + $100/shown
Paid on outcomes
No
No
Yes
Run the numbers on my practice →
Pricing & guarantee

$3,000 a month, plus $100 when someone shows up.

Up to 200 inquiries a month, worked live from 8am Eastern to 10pm Pacific, Monday through Friday — by people paid on whether someone sits down.

Monthly retainer
Live coverage, Monday through Friday8am ET – 10pm PT
Inquiries included200 per cycle
Over the allowance$15 each
Drip, LinkedIn and phone follow-up on no-shows and reschedulesincluded
Weekend coverage, Sat + Sun, up to 200 inquiries$1,000 per weekend
Monthly total
$3,000
Per shown consult
$100
At twenty shown consults that’s $5,000 a month — $250 each.
Weekends are available, not assumed. $1,000 covers Saturday and Sunday, up to 200 inquiries across the two days, ordered three business days ahead so we can staff it. Outside coverage hours, automation acknowledges and a person works it at the start of the next coverage day. We are not going to tell you a human is reading your DMs at 2am.
Why the fee is on shown, not booked

If we were paid per booking, we’d book anyone. Paid on shown means we qualify before we book, we confirm relentlessly, and we chase the no-shows — because we don’t get paid until someone is in your chair.

Cost per shown consult

Agencies in this category guarantee booked consultations. Without a deposit policy, industry show rates run around 58%, so fifteen booked is roughly nine people actually in the chair — on an all-in cost of $3,500 to $6,500 a month.

$390–720
Theirs, per shown
$250
Ours, at twenty
No guarantee here — and here’s why.

We convert inbound. If your content and ad spend stop producing inquiries there is nothing to convert, and any number we promised would be a number about your marketing, not about our work. What we commit to instead: live human coverage 8am Eastern to 10pm Pacific, weekdays, for the inquiries automation cannot handle — and multi-channel follow-up on the no-shows and reschedules a front desk cannot chase. See the one thing we do guarantee →

Requires at least $1,500 a month in active paid social spend. Below that there aren’t enough inbound leads for anyone to hit the number, and we won’t take the money pretending otherwise.

Book a 20-minute call →
How it works

From her first DM to a shown consult.

01
Partner access, not a password.
Messages and insights only, through your Meta Business Portfolio. Two clicks to revoke.
02
A named rep on your account.
Not a rotating pool. Voice and script guidelines agreed before day one, with a written clinical escalation path.
03
We answer.
Median response time is a number we report and get judged on.
04
We move her off the platform.
First job of every conversation is a mobile number or an email, because the DM channel closes on a timer.
05
Cadence.
10–14 days. DM, SMS, email, phone. Until she books or opts out.
06
We book, confirm and chase.
You get a shown consult.
07
It all lands in one system.
Source-tagged, in a real pipeline, with treatment revenue written back to the record.
What we don’t do
We don’t create your content or run your ads. If you’re posting twice a month with no spend, we’re a multiplier on very little.
We don’t do the consult. If the treatment room doesn’t close, we’ll measure it and tell you. We can’t perform it.
We don’t give medical advice. Escalated in writing, every time.
Free tool

The Cost Per Shown Consult Calculator

Your ad spend, your lead volume, your consult-to-treatment rate, your average ticket. See what an unanswered inbox is costing you.

Calculate What My Inbox Is Costing Me →
What it reports
Your current cost per treated patient
Estimated leads going unworked each month
Modeled recovered consults, as a range
Cost per shown consult under our model
Ranges, never a single number. Coefficients labeled on the face of the tool.
Other ways we work with you

Same team, three other places your patients are waiting.

Workplace clusters are where we start. These run alongside it, or on their own.

Workplace-Cluster Outbound

Your patient spends more of her week with co-workers than with anyone else. We find the people in the buildings around your practice, verify them, and run the outreach that gets them in the room.

See workplace outbound →
Partnerships & Lunch-and-Learns

When one employer is already sending you five or six patients, that's a conversation with HR — a formal perk program, an on-site talk, a booked room of prospects instead of one at a time.

See partnerships →
Database Reactivation

The cheapest audience you own is the one that already paid you once. We work your dormant records — including the outcome survey that earns the follow-up — and bring lapsed patients back in.

See reactivation →
Why us

Built in B2B

Not a call center. Not juniors reading scripts.

The person answering your DMs has spent twenty years on the phone with executives. Not a chatbot, and not a junior reading a script.

While the industry automates its outreach, we staff ours with career closers — people who have spent decades on the phone with executives and high earners, the same people who buy these services. That experience is the product.

Scott Sapire
Scott Sapire
Principal
Former VP of Sales at Insync.AI. Founded and exited Sweetwater Spice Co. Sold and grew strategic relationships with Disney, Verizon Media, Whole Foods, Kroger, Williams Sonoma and TJ Maxx.
Global brands
prospected & closed
Sean Epstein
Sean Epstein
Outbound expert
20 years of sales development across enterprise SaaS, IT managed services and medical device.
500,000+
career dials
Sarah Hulse
Sarah Hulse
Outbound expert
22 years of sales development and account management across government, utilities, education, higher education and artificial intelligence.
400,000+
career dials
David Wright
David Wright
Outbound expert
31 years of sales and business development across health tech and AI. Studied marketing at the University of Miami. 1,000+ presentations to SMBs.
600,000+
career dials
1,500,000+
Combined career dials
73+
Combined years in sales
1,000+
SMB presentations
3
Career closers on the phone
Talk to one of them →