Medical Targets
Field Guide No. 02 — free, no call required

The Employer Effect

18 pages on why the office is the biggest word-of-mouth room your patient walks into, and how to get in it. Tell us where to send it.

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What is inside
Why one happy patient at a company keeps bringing you more, and exactly how that happens.
How to look at your own patient list and spot the companies sending you people. You can do this yourself this week.
Why being close to someone's office often matters more than being close to their house, when the appointment only takes fifteen minutes.
The twelve kinds of companies most likely to say yes, and the ones that never will.
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