Medical Targets
Partnerships & lunch-and-learns

Your best referral source in town has an HR department.

Medical Targets books the lunch-and-learns, opens the HR perk conversations, and works the referral partnerships everyone else leaves to chance.

Find My Partners → Learn More →
“Referral partnerships are the highest-converting channel in aesthetics — and the only one nobody staffs.”
73 combined years of opening doors
It’s worse than you think

Nobody is working the referral partners you already have.

They came from someone’s personal network, they produce sporadically, and there is no system behind any of them.

Referral partnerships are the highest-converting channel in aesthetics and the only one nobody staffs. It isn’t a marketing job and it isn’t a front-desk job. It’s outbound business development, which is a specific trade.

Meanwhile the practice down the road is having lunch with an HR director you have never met.

What goes unworked
01
Employers where five or six of your patients already work, with no formal relationship
02
Adjacent practices — dermatology, OB-GYN, dental, plastics, physical therapy
03
High-end salons and med-adjacent retail
04
Wedding venues, planners and photographers, on a seasonal calendar
05
Corporate wellness and HR benefits leads
There is a solution

Getting on an HR director’s calendar is prospecting, not marketing.

It’s the trade our team has practiced for a combined 73 years.

We have opened doors at Disney, Verizon Media, Whole Foods, Kroger, Williams Sonoma and TJ Maxx. The HR director at the 400-person employer near you is a considerably easier call.

We identify the employers and adjacent businesses worth knowing, reach the actual decision-maker, and run the cadence until there is a meeting on your calendar. Where we have already produced patients from an employer, the perk conversation starts warm instead of cold.

Lunch & learns

Lunch-hour education with your providers — skin health, prevention, what treatments actually do. Trust at group scale.

Perk programs

A negotiated employee benefit at a named employer, opened through HR, with tracked redemption.

Referral partners

Structured outbound to adjacent practices and local businesses, with follow-up that doesn’t depend on someone remembering.

Book a 20-minute call →
What it could mean

One perk program is a renewable list of referrals.

Referred patients convert at multiples of paid social leads, retain longer, and cost nothing to acquire. A webinar moves a whole department through the decision at once — colleagues deciding together instead of alone.

Cold consumer lead
Event or expo booth
Referral partnership
Trust at first contact
None
Low
Borrowed from the referrer
Cost per patient
Rises every quarter
High, one-off
Fixed effort, compounding return
Repeatable
Only while you keep paying
Once a year
Every quarter
Who owns it
The platform
The organizer
You
2.6×

Referred customers are more profitable and markedly more loyal than customers acquired through any other channel.

Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011)
See which employers already send you patients →
Pricing & guarantee

$3,000 to build it, then $3,000 a month plus $100 when someone shows up.

A setup fee builds the program and the target list. Then a monthly retainer — and $100 for every contact out of a lunch-and-learn or event who shows up.

Setup — program & target list
$3,000
Monthly retainer
$3,000
Email and LinkedIn outreach to decision-makersincluded
List building and verified contact dataincluded, yours to keep
Meeting booking, confirmation and remindersincluded
Attendee follow-up into booked consultsincluded
Cold calling into HR and benefits leadersincluded
Per shown consult
$100
No guarantee here — and here’s why.

We guarantee one thing, on one product: 15 shown meetings on the 60-day workplace-outbound pilot. Partnership development depends on a third party’s calendar, and a room full of your neighbours’ employees is not something anyone can promise by a date. We’d rather tell you that now than write a number we’d have to argue about in month four.

What we will commit to: a named target list inside two weeks, and outreach running under your brand from week three. See what we do guarantee, and where →

Nothing to install
No integrations. No new software. No IT project.

The CRM, the reporting and the outreach infrastructure are ours. We work with the systems you already have.

Book a 20-minute call →
How it works

From a target list to a room full of prospects.

01
Target map.
Employers already producing your patients, plus adjacent businesses and referral-adjacent practices inside your catchment.
02
Decision-maker identification.
HR and benefits leads at employers. Owners and practice managers everywhere else. Verified, not scraped and hoped for.
03
Outreach cadence.
Email and LinkedIn, multi-touch, under your brand, with one specific ask: 45 minutes, on site or on Zoom, at their convenience.
04
We book it and hold it.
Confirmations, reminders, materials sent ahead.
05
You present.
Your provider, your expertise — the part no outsourcer should ever do for you.
06
We follow up on every attendee.
Individually, within 48 hours, into a booked consult.
07
We formalize what works.
An employer producing volume becomes a perk conversation. A partner producing volume gets a standing quarterly touch.
Free — no call required

Your free referral map

Send us your patient file and your ZIP. We come back with the employers already producing your patients and the twenty adjacent businesses worth knowing.

Get My Referral Map →
Coming soon

Field Guide No. 03: The Perk Program Playbook

What to bring to an HR conversation, how to structure a perk that doesn’t devalue your menu, and the twelve employer types most likely to say yes.

Ask us for an early copy →
Other ways we work with you

Same team, three other places your patients are waiting.

Workplace clusters are where we start. These run alongside it, or on their own.

Workplace-Cluster Outbound

Your patient spends more of her week with co-workers than with anyone else. We find the people in the buildings around your practice, verify them, and run the outreach that gets them in the room.

See workplace outbound →
Social Lead Follow-Up

You are already paying for discovery on TikTok, Instagram and Facebook. We work the leads that spend produces — fast, by phone and email — so the awareness you bought turns into a shown consult.

See social follow-up →
Database Reactivation

The cheapest audience you own is the one that already paid you once. We work your dormant records — including the outcome survey that earns the follow-up — and bring lapsed patients back in.

See reactivation →
Why us

Built in B2B

Not a call center. Not juniors reading scripts.

Opening a door at a company you have never heard of is a specific skill. It is the one we have been paid for our entire careers.

While the industry automates its outreach, we staff ours with career closers — people who have spent decades on the phone with executives and high earners, the same people who buy these services. That experience is the product.

Scott Sapire
Scott Sapire
Principal
Former VP of Sales at Insync.AI. Founded and exited Sweetwater Spice Co. Sold and grew strategic relationships with Disney, Verizon Media, Whole Foods, Kroger, Williams Sonoma and TJ Maxx.
Global brands
prospected & closed
Sean Epstein
Sean Epstein
Outbound expert
20 years of sales development across enterprise SaaS, IT managed services and medical device.
500,000+
career dials
Sarah Hulse
Sarah Hulse
Outbound expert
22 years of sales development and account management across government, utilities, education, higher education and artificial intelligence.
400,000+
career dials
David Wright
David Wright
Outbound expert
31 years of sales and business development across health tech and AI. Studied marketing at the University of Miami. 1,000+ presentations to SMBs.
600,000+
career dials
1,500,000+
Combined career dials
73+
Combined years in sales
1,000+
SMB presentations
3
Career closers on the phone
Talk to one of them →