We publish the conditions before you book a call.
We guarantee one thing, on one product, under one set of conditions. Everything else we sell, we sell on what it does — not on a number we promise in advance. The conditions below are not fine print; a guarantee only works if both sides know what it depends on.
What “shown” means
We bill on shown, not booked. Booked is a calendar entry. Shown is a person in your chair.
A shown meeting is a scheduled consultation the prospect attends — at all, for any length of time, whatever the outcome. If they arrive and are seen, it counts.
Rescheduled and then attended counts once, not twice.
A meeting is ours if we contacted the person in any channel — phone, email, LinkedIn, or social — within 180 days before the appointment. Walk-ins we never contacted are not ours. Existing patients rebooking on their own are not ours.
Verification. We need read access to your appointment records, or a standing export — appointment date, status, provider, and name. Never clinical records. We reconcile monthly. If we request access and do not receive it within 10 business days, our count stands.
The Workplace-Cluster Outbound Pilot: $5,000 for 60 days, 15 shown meetings guaranteed.
This is the only guarantee we offer, and it exists only on the 60-day pilot for our B2B product.
Fifteen shown meetings a month is what this channel should produce once it is running. It does not run on day one. Building the employer map, sourcing and verifying contacts, warming sending infrastructure, and getting a LinkedIn cadence moving takes weeks before the first meeting lands. So we guarantee the steady-state monthly number across the ramp instead of pretending the ramp isn’t there. If it were going to produce fifteen in thirty days, we would have sold you the monthly.
We identify the employers that are geographically convenient to your practice — between you and the housing clusters your patients come from, and the businesses immediately around you. We source and verify the contacts at those companies, remove anyone who is already your customer, screen against do-not-call registries, and verify the email addresses. We build the target lists inside LinkedIn and run outreach from your account, segmented by age band so the right procedures are pitched to the right contacts. Our SDRs work the phone against everyone who engages. Every meeting comes out of our CRM, our phone system, and our email infrastructure, worked by reps we hired, trained, and manage.
If fewer than 15 meetings show inside the 60 days, we keep working at no additional retainer until the fifteenth meeting shows or 30 more days pass, whichever comes first. Show fees continue during that period — we are still paid only when someone is in your chair. That is the entire remedy. No refund of the pilot fee, and no automatic extension past day 30.
Any period in which you pause the campaign, withhold approvals for more than 5 business days, revoke our access, are past due on an invoice, or change your service menu or pricing materially.
The service continues at $3,000/month plus $100 per shown meeting, month to month, cancel on 30 days’ written notice. The guarantee does not carry forward into the monthly term.
No guarantee, and here is why
We convert inbound. If your content and ad spend stop producing inquiries, there is nothing to convert, and any number we promised would be a number about your marketing, not about our work. What we commit to instead: live human coverage from 8am Eastern to 10pm Pacific, Monday through Friday, staffed from both coasts, for the inquiries automation can’t handle — and multi-channel follow-up, drip, LinkedIn, and phone, on the no-shows and reschedules that a front desk cannot chase. Weekends are not included; they are $1,000 for the two days, up to 200 inquiries, ordered three business days ahead.
Partnership development runs on other people’s calendars. An HR director deciding whether to host a lunch-and-learn moves on a timeline neither of us controls. Anyone guaranteeing volume here is guaranteeing something they cannot deliver — and we are not going to substitute a promised activity count for a promised outcome, because activity is not the thing you are buying. You pay a setup fee, a monthly retainer, and $100 for every meeting that shows up out of an event. If nothing shows, you pay no show fees.
The ceiling on reactivation is your file. A thin or stale list caps the outcome no matter how well it is worked, and we are not going to guarantee a number against data we have not seen. What we commit to instead: 20 hours of calling a month — roughly 300 dials, depending on list quality and connect rates — against records we have screened against your opt-in list and the do-not-call registry, enriched, and email-verified. Tier 1 is an SDR dialing your list inside your CRM; reporting is whatever your system produces. Tier 2 runs inside ours, adds email and LinkedIn, and adds full multi-channel reporting. More calling is available in prepaid 10-hour blocks at $500.
The rest of the conditions
That order is deliberate. If any condition on this page is a problem for your practice, it is better for both of us that you know now.
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